Ca’Pelletti embraces the “cucina sempre aperta” (kitchen always open) concept

Ten years after inaugurating the first restaurant in the heart of Bologna, Ca’Pelletti – the brand for the locandas opened by Surgital in Emilia Romagna, Lombardy, Veneto and Tuscany – has turned the ‘kitchen always open’ concept into a real strength. It is now the hallmark feature of Ca’Pelletti on the commercial catering panorama. The new sign clearly spells out this transition and the ‘kitchen always open” claim has become the brand’s payoff.  A natural evolution with an innovative and distinctive format based on a promise: to reserve for customers the typical Emilia Romagna-inspired hospitality with a wide-ranging and diversified menu, based on the time of day, given that the kitchen is always open.

In Ca’Pelletti, you can enjoy good food 365 days a year, in a casual dining atmosphere with table service, another of the chain’s added benefits, from the “signora colazione” – a hearty breakfast with hot and cold dishes, served from 9-12 – to dinner along with quick bites, lunch, afternoon snacks and aperitifs. Why is the ‘kitchen always open’ factor so important? “Because it clearly expresses the close ties to the format’s original inspiration, namely the Emilia Romagna CA’, a place where you can always find a table set to enjoy the authentic flavours of both traditional and non-traditional cuisine”, explains Elena Bacchini, CEO of Ca’Pelletti Retail. A service that is not a foregone conclusion but one that the brand, however, offers to all its customers: from office and factory workers, students, families, groups of friends to walk-in and regular customers. Ca’Pelletti is a great place to drop into for something to eat at any time of the day in a casual but elegant atmosphere, designed to make you feel at ease, as if you were at home, with affordable prices and the certainty of always finding top-quality products”.

All this is encapsulated in Ca’Pelletti’s brand manifesto, posted on the new website currently under construction, an integral part of the in-store and on-line communication that clearly states that ‘enjoying a good meal is important’, with an invitation to drop into the locanda at any time. The new hashtag for digital communication also ties into this: #passaquandovuoi. The new brand identity will provide an authentic narrative for the format, helping to recreate the atmosphere of the typical Emilia Romagna locanda, but with a contemporary take on the region and its life style.